What is SEO?
SEO stands for Search Engine Optimisation.
SEO targets organic (unpaid) traffic. It refers to the words that prospective customers type into a search engine such as Google, and the results that come back based on what they have typed in.
It sounds deceptively simple, but that's where it's simplicity ends. Organic search is continually changing, and the idea of winning 'free traffic' and being heard above the noise is becoming harder as a result.
The Elusive Page One
In today's competitive online market businesses need to monitor and maintain their SEO strategy proactively if they want to stay on top of their game, or rather the elusive page one! After all, this is where your competition already is.
Here is where I come in.
Most businesses invest in social media. And that's great. It's vital to maintain diverse marketing channels for business diversity and stability. However, many small businesses neglect to invest in an SEO strategy - organic, free, yes free, marketing that can deliver an excellent return rate if done correctly.
"I am a small business."
"I lack the time or resources to invest in this area."
"I don't know what I am doing."
These are the reasons I often hear. But, by outsourcing a freelance SEO Copywriter, you can ensure that your content is monitored and maintained regularly. Moving you where you need to be.
What does an SEO Copywriter offer?
Curious? Let's chat! If you're serious about optimising your ranking and upping your game, then it might be time to partner with a professional SEO Copywriter.
The idea behind my approach is to write for humans, not Google. My job as a copywriter is to tap into your prospective customer's mind and divulge their online vocab. What are they asking? What language are they using? What is their intention? Then create an SEO copy that reflects this whilst adapting it to keep up with the latest algorithm updates.
Why do you want this?
Most people are hard-pressed for time and as a result, focus their energy on the first page or two. So that being said, higher rankings lead to more clicks! More clicks lead to more business! As your copywriter whether you're starting from the outset, or want to hone in on what you have already developed, I can help.
Nuts and Bolts
Increasing the visibility of your website and its content on Search Engine Results Pages (SERPs) can include several methods, varying from the 'On-Page SEO' technical practices that happen behind the scenes. To the 'Off-Page SEO' approaches used to raise the visibility of your site. Think link building and social media marketing.
As your SEO Copywriter my objective is to have your business appear in the first few results after the paid advertising. Higher grade results show an 'Ad' logo on the left-hand side of the URL. This paid form of advertising is known as Search Engine Marketing. Ideally, you want your business to appear just under here—visible, using non-paid, organic search engine results with a better chance of being seen.